“Word of mouth has always been the ideal. But the Internet has provided a new and, some say, vastly improved set of tools to generate it: not just e-mail blasts but also Web sites, banner ads, search-engine pop-ups and blog coverage. In the last few years these tools have reshaped the way the theater reaches its audience.”

an article by jesse green in the nytimes talks about how “Producers Use the Web to Romance Audience and Bring Them Back”

Hmph. I mean, really.

Your friendly neighborhood culturebot is available to consult for all your internet-related theatrical marketing concerns. Call now, operators are standing by.