Art in My Refrigerator

“Next to my own little private micro-economy, I see some macro-development coming too. There seems to be slowly emerging the widespread belief that Art, Creativity and Culture can actually make us money, instead of only costing us. Even the Dutch conservative party, the VVD, says it is planning to double the national arts budget, which is no less than a small cultural revolution. Art has proven its money-making power over and over again by revitalising buildings, cities and regions. From a marketing perspective, a city’s image as a creative, cultural, arty and vibrant hub delivers hard cold cash.”

From an article by Jeffrey Meulman, an independent cultural entrepreneur and consultant based in the Netherlands.

Read the rest on his blog.

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