Attractive Package

So I was surfing the help-wanted ads in the UK Guardian (huh?) and I found an advert for a post that came with an “attractive package”….Apparently the RSC is looking for a new commercial director.  Here’s what the ad says:

The RSC is one of the country’s leading arts organisations and one of very few international brands in the arts. A national theatre company, supported by Arts Council England, the RSC is based in Stratford-upon-Avon and produces regular seasons in London, an annual residency in Newcastle upon Tyne, and tours extensively in the UK and overseas. The Company has reasserted its commitment to ensemble theatre making and the training and development of actors.

The Commercial Director is leaving to become Executive Director of the Royal Court Theatre. The challenge for her successor will be to lead a team of 75 to:-

•    maximise the earned income potential of the RSC in support of the artistic vision
•    develop the widest possible audience for the RSC’s work
•    strategically manage the RSC’s brand and take it into new markets
•    join the team that will open the new Royal Shakespeare Theatre in 2010

Candidates should have demonstrable commercial acumen, a strong commitment to the RSC’s brand values and an understanding of how to apply them to the range of its activities. Functional expertise should include audience development, budgeting and pricing. Experience in the arts would be welcome but specific sector experience is less important than the ability to operate at a senior level in a creative environment. Personal qualities should include flair, imagination, energy, charm and humour.

Are there any C-Level Execs reading Culturebot? Good luck!  For more info check out the ad here.

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